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A Definitive Guide to Naming your Mobile App
This topic is assigned to Ghenadies
JustAlex 2019 May 21 11:21
“What’s in a name? That which we call a rose by any other name would smell as sweet.” William Shakespeare once said.

What our dear friend here did not envision, however, is that there will be a time when a million varieties of roses will be available in the market and the same applies to mobile apps.

The name is not for the benefit of recognizing the app; it is for the benefit of making it stand out.

A lot of times, developers spend ages to develop an app, but underestimate the importance of naming it. They think it should be something simple and basic and this is not wrong from the perspective of just naming an app.

But, you not only have to look at your name, but also your name against your competitors.

Try this, go to the windows store and run a search for something as simple as a calculator.

You will be machine gunned with the variety of results for a calculator, almost a thousand hits for this type of app.

It is hard to comprehend how one can vary a calculator in a thousand different ways, but it is there none the less.

Maybe some features or the operativeness or even the look might vary a little. When you look at these results, you will find that the names and even the logos are very similar.

So, the question arises: How are you going to stand out in the field that you are competing in?

For developers, this is kind of an arduous task. They don’t have a lot of time and naming their app is left for the last minute.

If this is not the case, they come up with a name in the beginning and it is an “okay” name and they follow this “okay” name all the way through and the app gets published with this “okay” name.

However, the difference between a good name and a great name is that a great name can really seal the deal. A great name will help your app to be rise above your competitor’s apps.

Naming your app can be especially difficult for developers and you can even call it a professional hazard, because they are more logical and literal by nature.

They would generally come up with an algorithmic name, which for a layman may be a tad bit confusing, or may try to be simple, which turns out to be too generic.

Finding the balance between creativity and simplicity is where your perfect name lies. So, let’s take a look at these best practices to give a compelling name to your app.

Related Words

The first thing you want to do, when you are looking at naming an app, is to search for related words.

This will help you get an idea of what your name should be as well as what it should not be. The name should by unique, but it should also be related to what your app does.

Two Is Better than One

Neologism is the new trend now. Use it to name your app.

Neologisms use two basic words and combine them to make one great name. Think about the basic function that your app does and combine them to come up with a trendy and distinctive name.

Be Authentic

There is nothing worse than having a name that is already taken by a lot of other similar apps. You will get lost in the crowd with such a name.

If you think your app is different and unique, then make it stand out with an authentic name.

Clarity Is the Game

Going back to the thousand calculators’ example: How is one app different from another? All the calculators add 1+1, right? And you would be living in a whole other dimension if you thought that the user is going to read the description of your app before opting for your app over another one.

Your name and icon should give enough, if not more, information to coerce the user to click on the download button from the homepage itself.

Try Saying Reykjavik

Who really wants an app that they cannot even pronounce the name of? Another reason you need people to be able to pronounce the name is so that they can speak about it to their friends.

“Have you heard of this cool new app I can’t pronounce the name of?” is not the type of word of mouth marketing you are looking for.

Short and sweet

Stick to small and concise names. Eleven characters should be the upper limit. Consider how an app called “pick up and drop service” would look on someone’s phone. A simple “pick me” does the trick.

Additives Make It Better

Food tastes better with some additives. Apps look more comprehensible with some suffixes and/or prefixes. They even evoke an action or give an idea to the user of what exactly the app is all about.


Don’t Be Shy to Use the Internet

You can use name generators if your creativity is hitting a brick wall all the time. They really help make the creative juices flow and you might just come up with something quite brilliant.

Background Check

The feeling you get when you take your beloved to a new place and being excited that she will love it, will disappear just by hearing that she has already been there and it is not so great.

You work hard and come up with a name only to find out that it has already been taken. It is pretty much the same feeling. So do a background check on your chosen name before settling on it.

No One’s Going to Steal Your Name

While you are coming up with the perfect name, no one is going to steal it from you. Take your time to look up and do research, rather than hurrying up with no beneficial results.

Linalina71 2019 November 04 11:39
Hi, I am a marketing manager of GS Diamonds. Thanks a lot, it is really great guide and it is helping me now to start naming my mobile app.
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