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Everything You Need to Know About Mobile App Analytics
This topic is assigned to JustAlex
JustAlex 2019 May 07 12:31

Mobile app usage has increased over the past few years and it is still soaring. All the credit goes to the evolving technologies and high connectivity.

The number of global users of the desktop has started to fall, with the rise of mobile users.

According to the study by KPCB on mobile technology trends, mobile apps have gained a strong foothold in the market.

Over the years, mobile media time has grown by 51%. Among them, around 89% of users spend time on mobile media and more than 26% of mobile research starts from apps and dominates the mobile browser usage.

These facts and data lead to one conclusion: Mobile apps are the next big thing in marketing and will boost enterprise productivity.

Mobile app development is thus not only essential but also a step towards technological success.

Mobile App Analytics Is Quite Important

If you do not play your cards right in the mobile app space, which can open up more opportunities for growth, then you will lose business.

Applying mobile app analytics is not the same anymore as the old rules no longer being applied. You have to set new and specific approaches to derive some of the best approaches.

You cannot ignore app analytics as sophistication because mobile app analytics plays a bigger role in your business.

For example, as per the report by the Aberdeen Group, companies that used mobile analytics showed an 11.6% increase in revenue; while those that resented the use of mobile analytics witnessed a 12.9% decrease in revenue.

Benefits of Mobile App Analytics

You can acquire mobile app analytics with the help of mobile app developers to get on the right track. Some of its reliable benefits are:

  • - Optimizing mobile campaigns
  • - Obtaining higher customer satisfaction
  • - Delivering quality services
  • - Finding out about the device specific user engagement and detecting mobile devices
  • - Finding out how an app works and how it can be optimized
  • - Providing ways to drive more conversions
  • - Browsing the usage statistics


Mobile App Metrics

Here are some important mobile app metrics or indicators that an analytic tool provides:

  • Number of users;
  • Session interval and length;
  • Acquisition;
  • Time spend;
  • Retention;
  • Screen flow; and
  • Lifetime value.

These help you gather valuable information and insights and let you know how to improve your business app.

They also let you track the users’ behavior and cover all the key performance indicators (KPIs).

Since user engagement metrics and KPI serve as the major indicators of the app performance, without the use of analytical measures, you cannot completely assess the growth of your app.

By analyzing these metrics, you will have an understanding of the amount of revenue it can generate.

Analytics Tools Pricing and Benefits

Here is a small overview of the major analytics tools that you can use to empower your business.

1. Flurry

Flurry is a free-to-use mobile in-app analytics tool which is compatible with a variety of platforms, such as iOS, Android, Windows, Blackberry and Java ME.

It is widely used by mobile app developers and has a multitude of features to derive insights from app analytics. The tool also has a dashboard feature that you can customize as per your needs to get instant information about the app’s usage, events and audience.

2. Universal Analytics by Google

Google launched this analytics tool in June 2012 and it provides mobile apps software development kits that work great on cross platforms.

This tool makes it easy for you to track conversions. Some great insights provided by this tool are acquisitions, audience, Google Play sources, and app conversions.

3. Apple App Analytics

This is a free tool designed specifically for iOS apps. The three key sets of data used by this tool are App Store data, sales data, and usage data.

4. Mixpanel

Mixpanel works on iOS and Android and is based on a freemium model. It provides data of account creation, sharing, upgrades, and in-app purchases.

5. Countly

This is yet another cross-platform mobile app analytics tool which is free if it is self-hosted.

This is a real-time and open source mobile analytics app and comes with an intuitive user interface and a dashboard feature to help you seek the mobile app data easily.

6. Localytics

Localytics is another freemium product that works on iOS, Android, Windows, HTML5 and Blackberry apps. The free version comes with many features and may be enough for beginner level users.

You should choose the best mobile app analytics tool to measure your business and chalk out a better marketing strategy to strengthen your business even further.

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