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10 Ways to Promote Your Local Business
This topic is assigned to Ghenadies
Ghenadies 2020 December 28 11:54
1. Google My Business

Cost: Free

One of the first places your customers will search for your business is Google. While Google My Business may not sound familiar, it's the platform that lets you create a business profile and listing that appears in Google Search or Google Maps. For instance, when someone searches for "salons near me," a local list of salon locations appears. Your listing will tell Google to include your nearby business.

Claiming or setting up your listing will make your company’s information—including contact information (phone number, website, address), business hours, and more—visible in Google's search results. Google My Business will give you helpful analytics, such as how many times your listing has been viewed and appeared in searches.

 

2. Search engine marketing (SEM)

Cost: Low-cost (you determine the budget)

Search engine marketing (SEM) is a paid option where your listings are featured in sponsored placements (i.e., are highly visible) in search engines. Say a popular demographic that likes to frequent your store includes women in their 30s. You can set up ad campaigns to target that demographic and focus your campaign by other criteria, such as ZIP code. Try SEM tools like Google Ads (and similar services from Bing, AOL, and Yahoo!).

 

3. In your neighborhood, in real life, and online

Cost: Free or low-cost

Spread word of mouth where your neighbors hang out: In person, by placing flyers and ads in community newsletters and bulletin boards, and online, in local communities like Myarea. At this moment, members are likely already asking for local business recommendations and searching for local businesses like yours on the platform. It's free to set up a Business Page on Myarea where local customers can leave recommendations and discover you in your neighborhood.

 

4. Social media

Cost: Free or low-cost (you determine the budget)

Customers learn about businesses on social media platforms: where you're located, when you're open, and how other customers have reviewed you. As with Google My Business, it's free to build business profiles on Facebook and Instagram—two of the most popular social networks. There are paid advertising options to reach your target audience (by demographics, interests, and location) as well.

Consider other social media platforms like Twitter, Snapchat, LinkedIn, YouTube, Pinterest, and Reddit. There are so many tools out there nowadays, so prioritize the ones where your customers are and what makes the most sense for your business.

 

5. Local listings, local search, and business directories

Cost: Free or low-cost (you determine the budget)

New digital options like Yelp, Yellow Pages, and Myarea provide a platform for companies to List on Map. Consider Myarea's Events, a local advertising offering that enables small businesses to narrow in on an exact area—down to specific neighborhoods—so you only end up paying to reach your target audience. Choose the business listing service that makes the most sense for your niche or industry.

 

6. Search engine optimization (SEO)

Cost: Free

Search engine optimization (SEO) is the practice of ensuring your company's website ranks high in search engine results.

SEO involves understanding how people search for your products or services.

Are they more likely to look for "Thai restaurant near me" or "Thai food nearby"? Know the keywords people use to search for you, and ensure your website's content satisfies those queries. Keep your contact information up to date, and maintain your social media profiles.

 

7. Blogging

Cost: Free

Once your website is up and running, a great way to help improve your SEO and connect with the community is to create a blog. For example, if you’re a restaurant owner, feature profiles on your staff, share recipes, and highlight loyal customers on your blog. Strong content helps Google understand your niche, which should result in your business appearing in more results.

 

8. Influencers

Cost: Free or low-cost (you determine the budget)

Growing your own social media following can take time. One way to generate interest in your products or services on popular apps like Instagram and Snapchat is to partner with local influencers. They may be willing to post about your company in exchange for freebies or VIP experiences.

 

9. Email marketing

Cost: Free or low-cost email marketing tools are available

Creating an email list for customers to join is one way to keep them engaged. Consider offering a one-time discount or other incentives to encourage people to sign up to receive emails. Local businesses can share updates such as new products or services, promotions, or changes to hours. Tools like MailChimp can get you started.

 

10. Direct mail

Cost: Varies

While some may think email has made physical mail obsolete, marketers have done some number crunching and the response rates to direct mail – mailers and other physical items sent to local customers’ homes – may be 10 to 30 times higher than digital marketing tactics like email, reports Forbes.

samarden 2020 December 31 04:44
Helpful tips.
namarang 2020 December 31 19:38
In addition to the ten steps mentioned, the installation of shop signs and other billboards at the local level can be effective for the prosperity of local businesses.
deepsingh 2021 January 07 15:25
very helpful tips....
dorothymoore 2021 January 13 03:20
Great tips! Learned a lot. Thanks 
ramsewakseo 2021 January 13 10:54
thanks for sharing great post
muryan777 2021 January 18 12:39
The best way to gain some customers is to wort with influencers
lolanickson 2021 January 18 15:05
Thanks for sharing this post!
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